Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
But considering the popularity and effectiveness of visual content in marketing today, you can’t just afford to throw in the towel.
Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? It’s no longer a 10-minute math problem.
Lifestyle apps constanly appear in the Apple App Store and Google Marketplace and at least attempt to make our lives easier. Not only have some of our favorites gone through redesigns and similar changes, but a ton of new apps have been created since we last looked.
Design is — and always will be — a big part of marketing.
But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to have a baseline knowledge of many different topics and a depth of knowledge in one topic.